Good software gets
out of the way.

I'm Au. I design software for a living. I have extensive background in visual design as well as systems design. And I'm introducing design engineering to my description as I'm moving towards an AI powered workflow with full autonomy.

The real work of our lifetime is making things that connect with people, with context, and with time.

Approach

(How I work)

Getting to the root

I don't start with screens. I start with questions. What's actually broken? Where has the team been solving the wrong problem? Through research and pattern-finding, I get underneath feature requests to the real constraint.

Experience & Craft

Sometimes quietly removing friction, adding clarity, letting the product disappear. And sometimes loudly through delight, material quality, and storytelling that makes things memorable.

Systems & Longevity

Through continuous learning, collaboration, and strong business context, I make sure products are built to scale, evolve, and stay coherent over time; technically, visually, and conceptually.

Featured Work

A selection of projects

Building something complex that
needs to feel effortless?

I'm available for fractional, embedded, or project-based work — and open to the right full-time role.

Get in touch